Minggu, 28 April 2019

Ebook The Value of Everything: Making and Taking in the Global Economy, by Mariana Mazzucato

Ebook The Value of Everything: Making and Taking in the Global Economy, by Mariana Mazzucato

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The Value of Everything: Making and Taking in the Global Economy, by Mariana Mazzucato

The Value of Everything: Making and Taking in the Global Economy, by Mariana Mazzucato


The Value of Everything: Making and Taking in the Global Economy, by Mariana Mazzucato


Ebook The Value of Everything: Making and Taking in the Global Economy, by Mariana Mazzucato

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The Value of Everything: Making and Taking in the Global Economy, by Mariana Mazzucato

Review

A finalist for the FT & McKinsey Business Book of the Year Award"A stimulating analysis of the underlying causes of inequality and growth which forces us to confront long-held beliefs about how economies work and who benefits"―Martin Wolf, Financial Times "Mazzucato's mission is to overturn the now dominant neoclassical theory of value."―George Eaton for New Statesman"Mariana Mazzucato offers an exposé of how value extractors and rent-seekers have been masquerading as value creators in the global economy. And, furthermore, how the conventional wisdom has indulged them in this." ―Fran Boait for Prospect"[Mazzucato's] passionate call to empower policymakers to understand that the state's role is not secondary to the private sector is infectious."―PROSPECT"Mazzucato is fast emerging as one of the world's leading public intellectuals... [she] has offered the left a positive vision of growth based on innovation and profit-sharing, rather than sterile and counter-productive analysis based on the politics of resentment and expropriation."―SPECTATOR"Mazzucato sides with the actual makers, those who struggle in an economy tilted in favor of the ultrawealthy... she expresses specific incredulity about the banking sector's self-serving statements about wealth creation... She is especially eloquent when commenting on arrogant tech-giant billionaires such as Peter Thiel, who claims that his wealth accumulation occurred in spite of, rather than because of, government presence."―KIRKUS REVIEWS"Mazzucato's trenchant analysis is a compelling call to reinvent value as a key concept to help us achieve the world we all want."―NATURE"A fresh look at the meaning of value to the economy...This organized and easy-to-read book will appeal to curious readers as well as those interested in economics, investing, and public policy."―Booklist"A fundamental re-think of what constitutes real value in the economy."―Stephen Denning, Forbes.com

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About the Author

Mariana Mazzucato is professor in the Economics of Innovation and Public Value at University College London (UCL), where she directs the Institute for Innovation and Public Purpose. She is the winner of the 2014 New Statesman SPERI Prize for Political Economy, the 2015 Hans-Matthöfer-Preis, and the 2018 Leontief Prize for Advancing the Frontiers of Economic Thought. She was named as one of the "three most important thinkers about innovation" by the New Republic. She advises global policy makers on innovation-driven inclusive growth and is Special Advisor to the EU commissioner for research, science and innovation. She is a coeditor of Rethinking Capitalism: Economics and Policy for Sustainable and Inclusive Growth and the author of the award-winning The Entrepreneurial State: Debunking Public vs. Private Sector Myths.

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Product details

Hardcover: 384 pages

Publisher: PublicAffairs (September 11, 2018)

Language: English

ISBN-10: 161039674X

ISBN-13: 978-1610396745

Product Dimensions:

9.6 x 1.6 x 6.4 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

13 customer reviews

Amazon Best Sellers Rank:

#39,284 in Books (See Top 100 in Books)

Mazzucato has written a timely book in an age in which economists and the public alike seem too often to confuse wealth with value. We once understood price as a reasonable gauge for value, but not anymore. In modern capitalism and globalisation, value can be faked. As a result, we often do not see the difference between people and things that create value and those that extract value. What do financial people do when they move assets from one place to another? Are they creating value or just extracting value? In classical economics, ‘value’ is the result of productive activities. In earlier versions of economic thought, we have Adam Smith’s theory of value based on the productivity of labour. In modern times, there are sectors that do not produce anything except moving existing assets around instead of creating new assets. It is now assumed that anything that has a price has value. How do we verify the claims by large financial institutions that their employees are the most productive in the world? How do we value their productivity when no new assets had been created by them? The conflation between productivity and value is the illusion Mazzucato seeks to dispel in this book. Mazzucato is in no doubt that the financial sector extracts value, and she discusses how it does this. In the chapter, ‘The Rise of Casino Capitalism’, she explains how extraction is done by the insertion of a wedge, namely, a ‘transaction cost’ between the providers and the receivers of finance. They also achieved through monopoly power, and lastly, through high charges relative to risks run, especially in fund management. In the case of economic downturns, what should be done? Should the government intervene, and if so, in small parts or in major moves? Or should the government keep out and leave it entirely to market forces? The author seems to support the Keynesian method of controlled intervention. Some economists argue otherwise, but Mazzucato’s arguments in the chapter, ‘Undervaluing the Public Sector’ is persuasive. Mazzucato examines the current history of economic activities and the impact of technology. In understanding the idea of value, we can better understand the distribution of income among different sectors of society. It is a fascinating book that is a joy to read because it covers economics, including its technical and historical aspects, lucidly for the layman. It takes us through the history of economics and the way ‘value’ had been defined and used, to the rise of the financial colossuses, and how they changed the idea of value and the impact that has made. She discusses the difference between creating value and extracting value, and the role of the government in stabilising the economy when takers (those who extract value) disrupt the economy create false value against the real value of the makers (people who produce value). Mazzucato invites us to determine what sort of economy do we want? In so doing, she explains what markets are and how they can shape the economy – so that we can shape the markets. Technology propels us so rapidly that in the end, we may have reached the end – unless we take control and create an economy that is sustainable not just for markets, not just for takers, not just for ourselves, but for the planet.

Mazzucato is one of the most interesting economists working today. I say this because her project in the last two books focus on a ground-up redetermination of what is important in the economy. To someone like me, who is interested in the social generation and distribution of resources but who think that policy makers went the wrong way in recent years (especially before 2008, see Bernanke to Friedman: “Let me end my talk by abusing slightly my status as an official representative of the Federal Reserve. I would like to say to Milton and Anna: Regarding the Great Depression. You're right, we did it. We're very sorry. But thanks to you, we won't do it again. “) this book is just catnip. So much catnip that I stayed up too late a couple of nights in a row reading it.Mazzucato, in this book, looks at where value was theoretically derived historically from the physiocrats to Smith through Marx and into the marginal revolution. She focuses the critique on the marginalists and the composition of current GDP about how it focus to much on the market – how what has a price has value and nothing else. For Mazzucato, this sidelines non-market institutions like the government which are long-term value creators but left out of market considerations because what they do doesn’t have a price. It is a compelling argument to look at how we analyze “the economy” in a different light.

I bought this book because I read the entrepreneurial state. This book in my opinion in a very easy to understand way for non-economists argues that we have to return to a much more basic question - the question of value creation, what is it and what is it not?The book starts with a theory historical perspective that are incredible easy to understand on how value have been conceptualized. This theory perspective gives a clear guideline to the different perspectives and the development towards a subjective understanding of value and what problems that rises. In particular the consistent discussion of rent seeking or value extraction is important - even though it might for some readers at first glance will be seen as a finance and neoliberal ideology bashing, it works by closer consideration as a tool to positive start a discussion of what value creation really means.By going this way the author succeed in forcing us to reconsider our everyday concepts of the state, and in particular its role in creating long term value and prosperity. Inevitable it comes to question and ask questions of how to define and understand the value of the common good, growth, innovation and entrepreneurship.From a more organizational and sociological perspective she forces us to consider how we run private business, how we extract value from the business both in terms of distribution (top versus other stakeholders). It forces anyone working in business to think if we are just rent-seekers or we actually create some value for all stakeholders.I find this book very helpful to think about politics, economy, sociology and organizational science.

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Selasa, 23 April 2019

PDF Ebook Salesforce.com for Dummies (For Dummies Series)

PDF Ebook Salesforce.com for Dummies (For Dummies Series)

When reading the title, you can see how the author is very reliable in using the words to create sentences. It will be also the ways how the author creates the diction to influence many people. But, it's not nonsense, it is something. Something that will lead you is thought to be better. Something that will make your feel so better. And something that will give you new things. This is it, the Salesforce.com For Dummies (For Dummies Series)

Salesforce.com for Dummies (For Dummies Series)

Salesforce.com for Dummies (For Dummies Series)


Salesforce.com for Dummies (For Dummies Series)


PDF Ebook Salesforce.com for Dummies (For Dummies Series)

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Salesforce.com for Dummies (For Dummies Series)

From the Back Cover

Learn to: Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues and connect directly with your customers Take advantage of Salesforce.com marketing tools and services Discover how you can use Salesforce.com to ramp up your sales and customer service! Dive into Salesforce.com to manage leads, prospect for clients, manage your existing relationships, and more! If you’re a sales professional, customer and partner relationships are your livelihood. This comprehensive, easy-to-read guide shows you how to use the tool that can manage every single aspect of the sales and customer service lifecycles! Get your head in the clouds — find out how to run your business from the Salesforce.com platform with collaboration, flexible access to information, and more Collaborate like a pro — use Chatter to help sales, marketing, and support departments get on the same page Track it all — manage existing business relationships, track incoming leads, and keep track of contacts and activities Make it rain — become a rainmaker by managing the entire sales cycle, from lead to close Wow your clients — impress your clients by delivering fast, accurate support Measure performance — analyze sales data like never before and allow sales reps, managers, and executives to measure performance Go custom — customize Salesforce.com with Force.com to create solutions to your specific needs Open the book and find: Advice on navigating and personalizing Salesforce.com How to track leads, accounts, contacts, and opportunities Tricks for improving your marketing campaigns Steps for creating quotes with product and price books Solutions for helping customers with the Service Cloud Details on improving productivity The best ways to customize with Force.com

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About the Author

Tom Wong is currently the CEO of Eventley and previously worked for Salesforce.com as Vice President, Dreamforce. Liz Kao has played both in-house and consultant roles at Salesforce.com. Matt Kaufman is the principal of MK Partners, a leader in Salesforce.com consulting.

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Product details

Series: For Dummies Series

Paperback: 432 pages

Publisher: For Dummies; 5 edition (April 21, 2014)

Language: English

ISBN-10: 1118822145

ISBN-13: 978-1118822142

Product Dimensions:

7.4 x 0.9 x 9.3 inches

Shipping Weight: 1.4 pounds

Average Customer Review:

3.9 out of 5 stars

56 customer reviews

Amazon Best Sellers Rank:

#537,046 in Books (See Top 100 in Books)

Perfect book for beginners wanting to learn the basics of Salesforce.com. I have used other CRM's in the past, but my new position required that I know Salesforce.com. I was familiar with the CRM, however, I required some more, in-depth, knowledge on the system. The Dummies Series of books has always been a good starting source for me, so I didn't think I could go wrong with this book.If you're looking for in-depth, advanced functionality, this is not the book for you. However, if you are new to Salesforce.com or have a basic understanding but want to get up to speed on how to use the platform, then I highly recommend the Dummies guide.The book is so informative that the copy I purchased is being passed around to other employees to read and learn from. Now, I just need the company to pay for their copies so I can have mine back!

I find this resource to be very helpful with my workplace responsibilities in working in Salesforce. Easy to follow format along with simple techniques listed. This book is NOT for a true beginner though. I have used Salesforce in the past making this resource more relevant to my needs. 5 stars if truly for "Dummies". 4 stars as it relates better to the novice level.

I was disappointed. My first For Dummies disppointment. The openning was a blatent sales pitch. Since I paid for the book, there shouldn't be an openning that's all sles. Since I'm new to sales, I wanted a discussion on how to use Salesforce.com to help manage the contacts and accounts for my consulting business. The book went through what buttons to push to mechancally use the current version. After giving up on the book, I found many white papers and some videos online that both gave me direction and showed me how to use the Salesforce.com application. I am now an ardent user of Salesforce.com. Skip the book. Save some money.

Best of the “For Dummies” books I’ve read so far. I used this book as a guide and “how to” in installing and customizing Salesforce.

I run a small business that supports Non-profits manage their donor database. Salesforce.com has been our product of choice. While this doesn't speak to the Non-Profit package perfectly, it does provide some great basic support for set-up, maintenance, and training. It's a good go to for when we want to do something new in Salesforce.com. I would say it's the perfect companion to SalesForce.com's on-line training tools.

I'd used Salesforce before, but it was a propriety form owned by the organization I worked for. I'd never had formal training, and I was going nuts trying to figure out what was a lead and what was a contact. And converting leads - oh, the anguish. As with every "For Dummies" books I've read, this was written by an expert, and was a big help. Well worthwhile having it on hand.

The book was very well written for a beginner and answered a lot of questions. Not an in-depth manual but a very good place to start. The Table of Contents is detailed so finding information when you need it is very convenient. Not the book's fault but Salesforce changes so rapidly that any book will be slightly out of date before it's even printed.

I bought this book becuase I work for a very large corporation that uses saleforce.com and I wanted more infomation on how I could utilize it. The information in the book is SO outdated. There is no point in buying this. What a waste of money!

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Salesforce.com for Dummies (For Dummies Series) PDF

Salesforce.com for Dummies (For Dummies Series) PDF
Salesforce.com for Dummies (For Dummies Series) PDF